Oversaturation or Self-Doubt?
If you think the market is oversaturated, you’re probably minding someone else’s business.
No shade! I have to check myself sometimes too.
But whenever I start to feel discouraged in my creative process, that thought creeps in: Everyone is already doing this.
Like when I first decided to write my blog, I became hyper-aware of how many people in marketing were already writing, sharing, building, and publishing. For a while, I let that stop me. I paused. I questioned myself. I convinced myself the space was already taken.
Then I came across an old Nipsey Hussle interview, and his message stuck with me. We have to draw from our own pool of experiences. Our work will never look like anyone else’s if we stay focused in our own lane.
So that’s the message for tonight: mind your business.
Not in a dismissive way, but in the most intentional, self-preserving way possible.
Here’s a better way to look at it, think about a mall.
There are multiple ways to get to the second level:
The stairs
The escalator
The elevator
Or even driving to an upper entrance
And I guarantee you, no one is standing there judging how someone else got upstairs.
What’s even more interesting is this. When stairs were first created, someone sat down and said, “There has to be a faster way. A way that holds more people and takes less effort.” And just like that, the escalator was born.
Do you see where I’m going???
If you look at your industry and see five successful people, that’s not your sign to quit. That’s your sign to study the system and find the opening.
The elevator is fast, but it only holds so many people.
The stairs work, but they’re exhausting.
So where’s the opportunity?
Somewhere in between. That’s where the escalator lives. It moves more people and eliminates the waiting game.
The opportunity is never to copy what already exists or panic because a lane looks full. The opportunity is to build a new method of transport. Keep what works. Disrupt what doesn’t. Create something that feels true to you.
Creating requires delusion.
Creating requires fearlessness.
And it requires you to stop watching everyone else so closely.
This isn’t really about stairs, elevators, or even my blog.
It’s about that quiet voice that tries to convince you that you’re late, that you missed your moment, that everyone else is already better.
That voice is lying.
Because the moment you create from comparison instead of conviction, you abandon the very thing that makes your work valuable. You.
And before we call it a night, I’ll leave you with this…
If you wait too long, you might actually see your ideas come to life through someone else. That happens to me more than I’d like to admit.
I genuinely believe ideas are assignments. Messages placed on us to carry out. When we ignore them long enough, they don’t disappear. They move on.
So here I am, building in real time, sharing the process, taking my route upstairs.
So I ask you: Is it oversaturated, or is it self-doubt?
If this resonated, share it with someone who might need the reminder!
Good read 😤💪🏾